Sarah Meadowcroft – Neurodiversity Partnership with Tourism That Cares
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I often write about the importance of neurodiversity and inclusion - especially the stigma that still surrounds it. As a neurodiverse person myself, and a parent to two neurodiverse children, I see the impact of misunderstanding and ignorance all around us. Yet I also know that what some call a “difference” is, in many ways, my superpower - granting me creativity, focus, and a unique way of getting things done.

We live in a world that, too often, is not sympathetic, not understanding, and ill-informed. So when I was offered the opportunity to collaborate with Tourism that Cares, I knew this wasn’t just another partnership - it was deeply aligned with who I am.

For those who aren’t familiar, Tourism That Cares is a three-generation, family-owned safari company with over 80 years of experience. Their roots are literally in conservation: grandparents who came to South Africa worked in Kruger National Park, and their legacy of wildlife knowledge and compassion has passed down. They’re known not just for luxury, hand-picked safaris, but for their special-needs safaris. They tailor journeys with exceptional care for travellers with mobility challenges, neurodiversity (such as autism), chronic illness - making every detail thoughtful, accessible, and deeply sensitive. They also invest in local communities and conservation through their non-profit Holding On To Hope - combining tourism with meaningful social impact.

Why this matters so much to me: there is proven evidence that animal-assisted therapy can have enormous benefits for people with disabilities. Interactions with therapy animals - dogs, cats or horses - can reduce anxiety, depression, and even physiological stress, while improving emotional and social functioning. We often hear about therapeutic horse riding, or service dogs, or the comfort of “cuddle cats.” These are grounded in structured, evidence-based practices with clear guidelines to ensure safety, consistency and therapeutic benefit.

But Tourism That Cares goes further: they’re not just offering a safari. They are creating an environment where families with additional needs can thrive, where sensory differences are respected, and where wildlife, healing, and connection come together. The very act of stepping into the natural world of the Kruger, guided by people who deeply care - that, to me, feels like inclusion in action.

I can’t wait to head to the Kruger National Park with them soon to experience firsthand how this amazing company brings together conservation, care, and community - and for leading the way in building travel experiences that honour every kind of mind and ability.